DARK BLUE, GREEN AND LIGHT BLUE
Kronus’ corporate style is based on a palette of three colors: dark blue, green, and light blue. All three colors are used in the company logo, yet the corporate style uses only two of them – dark and light blue. It is crucial to use this color palette when creating corporate elements or advertising materials in order to keep them clearly visible, distinctive, and easily recognizable throughout different business scenarios and in different regions of the world.
ABOUT COMPANY COLORS
Each corporate color in the palette serves a certain purpose and conveys a clear message.
DARK BLUE
PANTONE: 432C
CMYK: 40:0:0:80
RGB: 25:55:70
HEX: #193746
The main color used for body text and graphic elements is very dark blue, almost black. And it is always associated with power, authority, and formality.
BLUE
PANTONE: 285C
CMYK: 95:45:0:0
RGB: 0:115:190
HEX: #0073BE
Bright blue is the primary accent color. This color proudly symbolizes trust, wisdom, and confidence. It is used in Kronus corporate style for highlights, headings, and certain graphic elements such as buttons, icons, arrows, etc. It is mostly used on lighter backgrounds, although there may be exceptions to this rule.
GREEN
PANTONE: 382C
CMYK: 35:0:95:0
RGB: 190:210:15
HEX: #BED20F
The green color appears only in the graphic symbol of the logo. It is never used in other graphic elements or text. However, it always brings out allusions to clean environment, ecology, safety, and renewal, thus drawing a clear parallel with Kronus’ eco-friendly technological solutions.
THE GRADIENT
The gradient is created with two different blue tones – the lighter one and the darker one. It is often used in printed and digital items as a background for text and other content. In that case, the text and graphical elements must be white. The gradient should never be strictly horizontal or vertical. The preferred angle for the gradient is 45°.
